6 Social Media Monitoring Tools to Track Your Brand

#1: Social Mention

Social Mention is an excellent way to learn about brand mentions and interactions in an easy-to-digest visual format.

#2: Mention

Mention is one of the newer tools that replaced Google Alerts. (Google Alerts would send emails notifying you whenever a keyword or phrase you specified was cited online.)

#3: Talkwalker

Use Talkwalker Alerts to set up a search query for your keyword or phrase. Narrow the returned data by result type, language, frequency and quantity.

#4: Topsy

Topsy is a search engine that lets you monitor brand mentions across the web, with a focus on social insights from top conversations online. Topsy’s database is in real time, and it measures sentiment and provides analytics.

#5: Hootsuite

Perhaps the easiest and most common brand-conversation monitor is Hootsuite. It helps you keep on top of chatter in real time on social media platforms such as Facebook, Twitter and LinkedIn.

#6: PinAlerts

PinAlerts is more of a Pinterest alert system than a traditional brand monitoring platform. It monitors links to pins from your website, and notifies you via email when someone pins from your site.

Source: http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/