58% of consumers go to search engines to search for something online, and 40% would then seek further decision making advice from family and friends on social media. All in all, about 48% of consumers are using some combination of search and social media to help them in their purchasing decision.
Therefore it is only practical for business owners and digital marketers to combine search and social media. By combining proven search engine optimization strategies with the enhanced and continuously evolving marketing strength of social media any kind of business can achieve far better results than by using each on its own.