15 SEO Best Practices for Structuring URLs

#1: Whenever possible, use a single domain & subdomain

#2: The more readable by human beings, the better

#3: Keywords in URLs: still a good thing

#4: Multiple URLs serving the same content? Canonicalize 'em!

#5: Exclude dynamic parameters when possible

#6: Shorter > longer

#7: Match URLs to titles most of the time (when it makes sense)

#8: Including stop words isn't necessary

#9: Remove/control for unwieldy punctuation characters

#10: Limit redirection hops to two or fewer

#11: Fewer folders is generally better

#12: Avoid hashes in URLs that create separate/unique content

#13: Be wary of case sensitivity

#14: Hyphens and underscores are preferred word separators

#15: Keyword stuffing and repetition are pointless and make your site look spammy

See details at http://moz.com/blog/15-seo-best-practices-for-structuring-urls

5 Things to Think About When Considering the Impact of Social on SEO

1. Social Links May or May Not Boost Your Search Rank
2. Social Media Profiles Rank in Search Engines
3. Social Media Channels Are Search Engines, Too
4. Not Now Doesn't Mean Not Ever
5. Don’t Forget Bing

See details at https://blog.kissmetrics.com/social-media-and-seo/