March 2015: Ravi Prajapati - Digital Marketing Consultant in Ahmedabad

6 Social Media Monitoring Tools to Track Your Brand

Social Mention is an excellent way to learn about brand mentions and interactions in an easy-to-digest visual format.

#2: Mention

Mention is one of the newer tools that replaced Google Alerts. (Google Alerts would send emails notifying you whenever a keyword or phrase you specified was cited online.)

#3: Talkwalker

Use Talkwalker Alerts to set up a search query for your keyword or phrase. Narrow the returned data by result type, language, frequency and quantity.

#4: Topsy

Topsy is a search engine that lets you monitor brand mentions across the web, with a focus on social insights from top conversations online. Topsy’s database is in real time, and it measures sentiment and provides analytics.

#5: Hootsuite

Perhaps the easiest and most common brand-conversation monitor is Hootsuite. It helps you keep on top of chatter in real time on social media platforms such as Facebook, Twitter and LinkedIn.

#6: PinAlerts

PinAlerts is more of a Pinterest alert system than a traditional brand monitoring platform. It monitors links to pins from your website, and notifies you via email when someone pins from your site.

Source: http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/

8 Tools For Google Penalty Recovery

Google penalties can be a major setback, but regardless of why your site gets hit, it’s vital that you take quick and aggressive action to recover your organic search rankings.

If your site has been penalized, don’t panic! With the right tools and a thorough process, you can get back in the game and continue to excel in SERPs. These tools for penalty recovery can help you get out — and stay out — of the Google penalty box.

1. Fetch As Google
2. Screaming Frog Web Crawler
3. Majestic SEO
4. Ahrefs
5. Monitor Backlinks
6. Copyscape
7. Moz’s Google Algorithm Change History
8. Google Webmaster Tools

Source of content: http://searchengineland.com/8-tools-google-penalty-recovery-216649

11 Tactics to Get More Click-Throughs from Social Media

Tactic #1: Twitter users love pictures

Tactic #2: Space out your updates

Tactic #3: Only share the best content

Tactic #4: Follow the 80/20 rule

Tactic #5: Place your links near the beginning of your social posts

Tactic #6: Don’t post on Facebook unless you include a photo

Tactic #7: Don’t forget to use #hashtags

Tactic #8: Post when your fans and followers are online

Tactic #9: Be short and to the point

Tactic #10: Be careful which words you use

Tactic #11: Test, test, and test some more

See details at http://www.quicksprout.com/2015/03/02/11-tactics-to-get-more-click-throughs-from-social-media/