How SEO can take your company to the top

Search Engine Optimization (SEO) is vital in increasing activity and traffic of visitors to your website from search engines like Google, Yahoo, Bing, MSN, and so on. User behavior indicates that the higher your ranks on these search engines, the more traffic your website will have. SEO is a well-known marketing technique used widely by digital marketing professionals as part of a renewed commitment to develop solid web infrastructure and to make web searches more user-friendly.

Search Engine Optimization has multiple benefits that directly correlate with the growth of business and client inquiries for prospective leads. The past decade has seen a steady rise in the importance and benefit of employing SEO web techniques as part of a solid marketing plan for most companies. Like all strategies used in the growth of companies, SEO helps build brand value, brand recognition gives a higher Return on Investment (ROI), adds credibility to the company, and helps drive higher revenues.

Let us see how SEO can take your company to greater heights.

• Return on Investment (ROI)

Comprehensive analytics help track every stage and step of the SEO process. With quantifiable results like rankings, traffic driven to the website, and conversion ratios of prospects to customers/ clients, SEO helps analyze and break down marketing strategies into the smallest aspect. Obtaining demographic information, keyword strengths, most read/ viewed content, and so on becomes a lot easier with tracking done through SEO.

All this can be done irrespective of whether the website is an e-Commerce site or a non-eCommerce site. E-commerce sites are able to better track their ROI by paths taken by customers to complete the sale, which website they were initially directed from, and which keywords were used to get to the website. Non e-Commerce sites can track their ROI by the contact us pages on websites and inquiries received from the site to either buy/ complete a sale/ or make a booking.

• Increase in Web Traffic

Top ranks or positions on search engines are the spots that almost all companies covet. The reason for this is that websites that are featured higher on search engines always generate higher web traffic than those that feature lower or on secondary and tertiary pages. These top positions on search engines can significantly influence the amount of online business that you may achieve.

SEO can put the focus on keywords, tags, and meta-data that is extremely useful to raise the rank of your website. Optimizing the tags and keywords through SEO helps in increases clicks/ hits that directly correlate to convert leads to sales. SEO drives only relevant traffic to your website from people who search or look for the products or services that your company has to offer.

• Cost Effective

SEO is cheaper than print or media advertising. It doesn’t take a huge chunk out of the marketing and advertising budget since all marketing is done only digitally. Print media in newspapers, hoardings, and buses takes a lot of money and puts a hole in the marketing budget.

Another reason why SEO is extremely cost-effective is that it only targets those customers who are actively searching for your services or products. It helps eliminate the need to be visible to everyone thereby considerably reducing your costs. Since SEO is an inbound digital marketing strategy that helps attract new and returning customers, it helps save money in the long term on outbound strategies like cold callings and follow-ups.

• Increasing Brand Awareness

SEO helps garner a lot of traffic to your website thereby creating awareness of the brand. Your website gets a lot more attention as soon as it is amongst the top positions on popular search engines. This increases the brand image and awareness and also instills trust in customers. It is widely believed that websites that rank higher than others are viewed more often and help spread brand recall.

Another plus point is that SEO optimized websites seem to be more trustworthy than others since the content viewed is more widely recognized by multiple customers. Viewing higher quality of SEO content helps customers and clients associated with your brand more than those sites that don’t employ SEO.

SEO helps generate relevant traffic to your website. You can also gain more insight into your customers’ preferences, their behaviors, patterns, demographics, search criteria, keyword searches, and so on. All this data can be used to strategically position your company or business to gain higher ground and take it to the top.

Source: https://www.praguepost.com/blog/how-seo-can-take-your-company-to-the-top

Doing business in India is easier than ever before!

On 31st October 2017, the World Bank released the Doing Business (DB) Report, 2018. You would be happy to know that India ranks 100 among 190 countries assessed by the Doing Business Team!

It is a matter of great pride that India has leapt 30 ranks over its rank of 130 in the Doing Business Report 2017. This is the highest leap seen on this list. The DB Report covers 190 economies and studies 10 indicators. India has improved its rank in 6 out of 10 indicators and has moved closer to international best practices. Furthermore, India is the only South Asian country and BRICS nation to feature among most improved economies.

This historic jump in ‘Ease of Doing Business’ rankings is the outcome of all-round & multi-sectoral reform push of Team India. An easier business environment is leading to historic opportunities for our entrepreneurs, particularly MSME sector & bringing more prosperity.

Over the last 3 years, we have seen a spirit of positive competition among states towards making business easier. This has been beneficial. We are seeing various states holding investment summit and drawing top companies from India and the world to invest.

It has never been easier to do business in India. India welcomes the world to explore economic opportunities our nation has to offer!  Guided by the Mantra of ‘Reform, Perform & Transform’ we are determined to further improve our rankings & scale greater economic growth.

On-Page SEO: Boost Your Visibility in Search Engines

Time to go back to basics when it comes to creating online visibility for your business. On-page SEO is a simple process:

Optimize each and every page of your website in order to rank higher in the search engine results pages.

This simple task is for both the search engines and the human.

• It helps search engines better understand the content and context of your web pages.

• It helps the human know what your web page is about when it appears in the results pages, driving more relevant traffic to your website.

If you write for the human and then take care to implement the proper optimization for the search engines, your content will naturally become more visible.

Although simple to implement, many still take the lazy road and omit this piece of the process from their content marketing activities.

When you are writing content for your website, keep these following on-page SEO tips handy. The more you do them, the more they will become a habit, implementing them as you write.

On-page SEO tips for content

Write quality content using variations on your main keyword phrase

Your top priority is to write quality, original content that helps your reader in some way. If you plan your content using an editorial calendar, you will be sure to write about a diverse set of topics relevant to your industry.

• Make each page or post of your website about a specific topic, which naturally optimizes the page.

• Incorporate the most important keywords early in the copy (within the first 50 – 100 words).

• Create long form content as it ranks better than short.

Use heading tags (H1 through H6)

Use of heading tags in your content helps your content for both SEO and usability.

Headings help:

• The reader skim your content for areas of interest

• The search engine relevancy by comparing the heading to the content below

You should only have one heading 1 (h1 tag) on your page and that heading should contain your primary keyword phrase. Plus your h1 tags should be unique across all pages and posts.

Use heading 2 through 6 to break up the content for easier readability. Use your keywords in the headings naturally – do not practice keyword stuffing in the headings (or anywhere) ever!

Optimize your images (one of the most forgotten SEO tactic)

Including images in your content helps the user experience. But you can strengthen your on-page SEO by optimizing the images as well.

• Rename your image to include your primary keyword phrase

• Include your primary keyword in the alt text

• Add a unique title to the image that stays relevant to the content

• Resize your images to ensure they are lightweight and load quickly

Search engines do look at the alt tags as another piece of data to determine the focus of your page.

Link to other content internally and externally

When you are writing content, you should have a mix of both links to quality external content and links to other content on your website.

Linking internally makes it easy for search engines to navigate but also gives the human more content to investigate, keeping them on your website longer.

But you should also link externally to other sites. Linking to reputable websites and supporting content provides your readers with additional information. And don’t overdo your external links. Too many links that keep sending visitors to another site can be frustrating. Plus over time, some of those links may disappear, causing broken links and a poor user experience.

Optimize anchor text strategically (and smartly)

Anchor text is the content that is used in a link. Crafting the text you use to link to content, both internally and externally, can have a positive effect on your ranking.

Done wrong, however, and your site can be penalized.

How should you link to content?

• Make the link feel natural to the flow of your content. As seen above, I used “optimizing your images” as the anchor text to a blog post on image optimization.

• Don’t overdo keyword-rich anchor text. Keep the anchor text in context with the content but mix it up.

• Avoid generic links such as “click here”. Don’t waste an opportunity to be more descriptive.

Create unique page titles using relevant keywords.

The title Meta tag is the most important tag on your page. The content in the title tag is what is displayed in search engine results in organic listings and in the tab of your browser.

Unlike humans that think of your Website as one entity, search engines rank each page independently and the title tag helps it determine what the page is about, which is then compared to the rest of the page.

You should be using an SEO plugin for WordPress (Yoast SEO or All-in-One SEO) so you can:

• Create keyword rich page titles for each page that describes the content.

• Use the blog post title for the page title.

Keep title tags descriptive and within the 70 character guideline so it gets displayed in full.

Control the content that shows up in the search engine results.

The Meta description is an important area for both increasing traffic to your website and for on-page SEO. Writing quality descriptions for each page can increase click-through rates from the search engine results pages to your website.

Tips for writing meta description tags:

• Be specific about what is on the page or post so users know what they will get if they click

• Use your primary keyword phrase in the meta description

• Include a call to action for web pages, including a phone number if relevant

• Keep the description to around 165 characters so it appears in the search results completely

So although search engines don’t use the Meta description tag directly, when your site does appear in the results, give the reader a reason to visit your site.

Create keyword rich page and post URLs

WordPress creates page and post URLs based on the titles used. Therefore, think about what you want to call the page that gets you the most benefits.

Having a “Services” page is nice, but everyone has a services page so what does that do for you?

Turn your “Services” page into one that is more descriptive “Inbound Marketing Services” or “Personal Training Services“. When WordPress creates the permalink, it will create the following:

• yourdomain.com/personal-training-services/

• yourdomain.com/inbound-marketing-services/.

Now when someone is searching for personal training services or inbound marketing services, your page will have a much better chance of showing up in the results.

For blog posts, let the URL be formed from the post title unless your title is long. For this post, I shortened the URL to /on-page-seo/, using my focus keyword phrase.

Other SEO factors

Ensure your website is mobile friendly

Google wants to provide a quality experience for users regardless of the device they are using. In fact, since most people are now searching using a mobile device, Google is taking steps to index content based on the mobile version of the website’s content. This is called mobile-first indexing.

To ensure that your website shows up in the search results, it needs to support screens of all types and sizes. The best way to do this is to make your website mobile responsive, where the content is equivalent across mobile and desktop.

Most of the modern WordPress theme frameworks all support responsive design features. It is a matter of implementing them properly to garner the best results.

In addition, you may want to also implement Accelerated Mobile Pages (AMP) which serves a lighter version of the content for fast loading on mobile devices. Use the AMP for WordPress plugin to implement this to get started.

Take your website to HTTPS

Starting this year, Google Chrome will classify all websites without SSL encryption as unsafe and will begin indicating as such with more visual cues. And although not a big ranking signal, having an SSL certificate does help with your website’s visibility.

Although SSL is a small ranking factor in Google’s algorithm, there are other benefits of installing an SSL certificate:

• Increases trust between you and your visitors.

• Protects your visitor’s personal information through contact forms.

Even if you don’t sell product on your website, having the green padlock symbol sends a message that you are concerned about your visitor’s security.

How important is this process?

Critical.

Why spend time writing content if it isn’t visible?

Your content may be awesome, but if no one knows about it, it’s useless.

Don’t take shortcuts. The goal of producing content is to help the searcher satisfy their need. And nothing feels better than having your phone ring and a prospect is calling you because they found you on the Internet and you helped them in some way.

Make it a habit of doing the on-page SEO basics when you write your content. You will be rewarded with better search engine placements for greater visibility.

Source http://www.business2community.com/seo/page-seo-boost-visibility-search-engines-01777467