Things You Should be Doing in Google Analytics

Creating More Than One View : Having more than one view allows you to experiment with your Google Analytics data without having the fear of data loss.

Read details at

https://support.google.com/analytics/answer/1009714?hl=en

http://www.cxfocus.com/index.php/set-up-google-analytics/2-profiles-google-analytics/

Event Tracking: Event tracking allows you to track actions whether or not a URL change is recorded. Examples include clicking on links; email addresses, social media icons, or file downloads.

Read details at

http://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/

http://www.gravitatedesign.com/blog/event-tracking-google-analytics/

http://gaconfig.com/google-analytics-event-tracking/

Using the Benchmarking Report: Benchmarking is an extremely valuable report since it tells you how your metrics are stacked up against others in the industry. It lets you compare and understand how each of your channels is performing compared to the industry standard.

Read details at

http://online-behavior.com/analytics/benchmarking

http://www.kaushik.net/avinash/benchmarking-digital-analytics-performance-metrics/

Using UTM Parameters to Track Campaign: UTM parameters are simply tags that you add to a URL.

When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.

Read details at

https://blog.kissmetrics.com/utm-parameters-video/

https://blog.kissmetrics.com/how-to-use-utm-parameters/

https://support.google.com/analytics/answer/1033867?hl=en

Integrating Google Webmaster Account: Many of us are not in a habit of looking at our Google Webmaster Account on a regular basis. Integrating the same via Google Analytics once helps you look at the search queries.

Read details at

https://www.youtube.com/watch?v=sgBB5X2uwyc

Tracking Percentage of Mobile Users

Read details at

http://blog.hubspot.com/marketing/mobile-engagement-google-analytics-ht

https://www.hallaminternet.com/2014/google-analytics-desktop-vs-mobile-vs-tablet-metrics/

Contact Me for Google Analytic & Webmaster Setup, Search Engine Optimization services.

Actionable Onpage SEO Tips for Ecommerce Website

• Research, Research and Research (Keyword Research)

• Write Killer Meta Tags (Title and Meta Description)

• Create Easy to Access Site Navigation

• Create Unique Description for Each Category & Product

• Design Product Page with All Necessary Features (Social Sharing, Image, Text, Videos)

• Interlink Page with Each Other Strategically, Don’t Avoid Internal Linking

• Keep Eyes on Dynamic Pages and Solve It Whenever Required

• Watch Broken Link Periodically and Remove It Whenever Required

• Go with Mobile

• Use Rich Snippet

• Handle Out of Stock Page Strategically

• For Ecommerce, Site Secure is Must

• Leverage User Generated Content (Reviews)

• Update Sitemap Periodically

Contact Me for Ecommerce SEO services.

Source: http://thenextscoop.com/13-actionable-onpage-seo-tips-for-ecommerce-website/

Google rebrands Webmaster Tools as ‘Google Search Console’ to target ‘everyone who cares about Search’

For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.

It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.

We're looking forward to an exciting future with Google Search Console, and hope to see users of all types—including webmasters—drop by and use our service to diagnose and improve the visibility of their content in search. We'll be rolling out the updated branding across the product over the coming weeks, so stay tuned.

Just come over to g.co/SearchConsole and get started!

Source:- http://googlewebmastercentral.blogspot.in/2015/05/announcing-google-search-console-new.html 

Five Ways to Strengthen Engagement on Google+

#1: Follow the Formula

If your intent is to encourage engagement, writing a post that is formatted properly for Google+ is practically formulaic:

1. Create a post title that is no more than 40 characters long and use asterisks at each end to make it bold.

2. Summarize the post so the reader knows what to expect. Keep your summary close to 159 characters and you’ll have exactly three lines of text, which ensures that most people will see the whole thing without having to click Read More.

3. Include a link to the destination post if you’re using an image or video.

4. Add some personal insight (in your brand’s voice) to create a connection with the reader. Ask a question or include a call to action to help boost your engagement.

5. Add three to five hashtags to improve discovery in Google+ and Google search.

#2: Stay On-Topic

#3: Share Business Posts From Personal Pages

The first step is to share your initial post to the company Google+ page, then share that Google+ update from your personal Google+ page (and ask your team to do the same). You could also link directly to the post from your personal page if you prefer.

#4: Post Third-Party Content

It’s OK to link to other blogs or share other people’s posts. In fact, a good rule of thumb is to provide 80% content that is not promotional in nature (including content from someone else) and 20% that speaks to what you do.

Add your own insights or opinions to the third-party content you share to increase your authority, as well as the chance that others will take the time to read what you share and engage with you.

#5: Track Standard and Unique Metrics

When you know what moves the needle for your business, it’s easier to measure the metrics that relate to it.

As you analyze metrics from the Google+ dashboard, you might also want to look at the momentum in metrics like the four below to determine whether your social media efforts are working. As you note trends in these metrics, you can tweak your tactics as necessary.

Source of Content: http://www.socialmediaexaminer.com/how-to-improve-your-google-plus-marketing/