What are the 5 Types of Digital Marketing that Can Grow Your Business?

Many people know what digital marketing is but they don’t fully implement all the aspects in their campaign. If you look at the leading websites in the search results, you will find that they are in various types of digital marketing techniques. So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Types of Digital Marketing

1. Search Engine Marketing

Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. It can be organic, that is you manually perform on and off-site optimization on your website. This method is harder as it takes time for the website to climb up to the search engine ranking. If it is successful, you will get a constant stream of traffic with promising ROI for free from the search engine. Another method is to purchase an ad on the search engine. PPC advertising is expensive and it doesn’t guarantee immediate traffic to your website.

2. Social Media

Social media marketing is about marketing effort that is carried out on the social media platform. To establish your brand as an authority, you must share quality content relevant to your niche. In your blog, you should also place the social media button to enable people to share the content conveniently. You can also buy ads on social media to get a lot of traffic quickly. Hashtag campaign involves starting a discussion with a hashtag. The hashtag you choose should be witty and related to the audience. Influencer marketing allows you to reach out to a large audience via a post on an influencer’s account.

3. Email Marketing

Email marketing is sending emails that are related to your product promotion to your subscriber’s base. There are various types of emails you can send in your campaign including newsletters, confirmation email, discount codes, freebies, notification about an update in your product, and thank you emails. You will have to invest in a subscription to an email marketing automation platform like MailChimp to efficiently schedule your email marketing campaign. With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

4. Banner Advertising

You can also attract traffic to your website by purchasing banner advertisement spots on other websites. You can directly contact the webmaster of the website that you want to advertise. You can purchase ads on CPM networks like Tribal Fusion, Burst Media, and BuySellAds. You can pay for the ad based on CPM or by per click rate. In your ad network account, you can customize the parameters on when your ad will appear such as keyword and the search habits of the audience. You may have to test different types of banner until you find one that converts well.

5. Landing Page

If you want more targeted traffic, you should consider creating a landing page. A landing page is a domain with a single page that talks solely about the product. The pictures and buttons must be put at the right place to entice visitors to take action. This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. If your landing page is well written, people will not be hesitated to enter their name and email in your subscription form.

Here is a quick overview of the 5 types of digital marketing that is discussed: 

1. Optimize your site with organic SEO or buy PPC ads
2. Post regularly on social media platforms
3. Send email marketing campaigns to prospective customers
4. Buy banner spots on popular websites
5. Create a targeted landing page

Source: newsgram.com

How to Setup a Corporate Blog: 8 Rules to Making Your Blog Successful

One of the best ways to grow your business is through a corporate blog.

Here's how to set it up correctly:

First, figure out what you want to blog on. It's not just about blogging on your own products or services. It is about helping your potential customers.

If your content helps solve your potential customers' problems, they will turn into customers.

Also setup your URL structure correctly. Your blog should be placed on yourdomain.com/blog/. Using a subdirectory will help with search engine rankings.

Once you have your blog setup, ask yourself: who's the voice of your blog? Are you going to have one author or multiple? Either one works, but make sure you put the writer's image at the bottom of each post as well as their bio.

This helps create a personal connection with your readers.

Now when you have writers you need to give them a rule book. That way everyone is writing with one main goal in mind.

Here are some of the rules you can use:

1. Only write content that benefits the readers.
2. Use the words "you" and "I" within your content. It makes it seem more conversational.
3. Use sub-headings to make your content skimmable.
4. Keep your paragraphs to 5 or 6 lines.
5. Wrap up each post with a conclusion. And at the end of the conclusion should be a question, which will help encourage more comments.
6. Respond to every comment left on your blog. It's just proper blog etiquette.
7. Cross link your blog posts together. This will help get them indexed.
8. Write at least one post a week.