Advantages of Online / Digital Banking

With banking process going digital, a mere click has replaced all the hassles of physical visits, standing in queues and long waits. 

It has been a long journey. From the days when money transfer would take a fortnight or a week to today when money transfer, withdrawal, seeking loan or any other banking recruitment, has become a game or clicks and minutes. The small transaction of some thousands or money transfer of lakhs that used to previously take minimum 48 to 72 hours now can be done in minutes with the advent of technology; things have become way smarter and smoother. Long gone the days of standing in queues or rushing to banks before the lunch break or reaching bank by 4 PM.

Online Banking has allowed one to bypass bank lines. One can conduct the banking transactions safely and securely without leaving the comfort of one’s home. Online Banking also gives one around the clock access to your CD, savings, or checking accounts. Plus, one can have access to online statement. One can monitor one’s transaction and make sure that the balance information is correct. This is great for people who like to use their debit card but too lazy to use their check register.

Now the world has come closer with the technological leap and so has the process of banking to its customers. There was a time when one had to reschedule doctor’s appointment or send a driver to pick kids from school, because of morning would be dedicated for the bank work. But digital banking has freed one and all from such hassle. Now everything is just a click away and banking has become mobile. From the corner of the world be it Singapore or Seychelles or Surendranagar or Shyamlaji, one can manage to operate his/her account 24/7 round the clock. 

At the time of inception there were some security threats and many users were reluctant to operate their account using net banking. But gradually such threats have been dealt with; now net banking has become easy, safe and rapid. Major portion of India’s population today manage their account using means of digital banking.

The major advantage of Online Banking is, It has lessened the need of carrying large amount of cash around and the attention that is needed to keep that cash safe whether you are travelling, or on a holiday. The fuss of staying attended to your cash when holidaying abroad has become outdated with Online Banking coming into the picture. Features like OTP facility, 3D secure gates, online account password, third party involvement, gateway payment window and such thick security thresholds have thrown out the security threats. From a college going student to middle-aged officer or a senior citizen pensioner, digital banking has taken over all of them.

The World Wide Web has permeated virtually every aspect of modern life. If one has access to a computer with and Internet connection, almost limitless amounts of banking and financial transaction are at one’s fingertips.  

YouTube Statistics To Blow Your Mind

Source - http://www.designinfographics.com/social-media-infographics/youtube-statistics-to-blow-your-mind

10 Most Essential On Page SEO Factors

Search and e-mail are the top two Internet activities – Search Engine Land.

You have a question or query, what will you do? You enter this question or query in most popular search engine like Google, Yahoo, Bing, etc. (to get answer) and hit the search button. Now you get a list of results relevant to your query. Have you ever wondered why a number of these websites rank higher than others? It is because of SEO (Search Engine Optimization).

What is Search Engine Optimization? 

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

- Search Engine Land

If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

- Search Engine Journal


Below I have tried to summarize some of the most important on-page optimization factors for you.

1. Content of Page 

This is most vital on page SEO factor. A website with good quality content will become even higher with SEO. Search engines don’t like duplicate content as a result of it's not good for visitors.

Content should be original which provide valuable info to users. Human Readers First!! Deliver the relevant content to right users, continuously keep in mind – SEO regarding User expertise (UX). So, simply concentrate on users! individuals need to browse the content that satisfies their question.

Also read: Google Algorithm Updates 

2. Keywords Research 

It all begins with words typed into a search box.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.

- Moz

Avoid keyword stuffing; this is not good for your website. Try to keep your keyword density to 3-5%.

3. Title Tag 

The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

- Moz

Length of title should be 55 to 60 characters

Include your primary and secondary keywords in web page

Sample:

  • Primary Keyword, Secondary Keyword | Website Name 
  • Website Name | Primary Keyword, Secondary Keyword

4. URL Structure 

A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website.

URLs should:

  • Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible.
  • Never be longer than 2,048 characters; otherwise Internet Explorer won't be able to load the page.
  • Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

Read: 15 SEO Best Practices for Structuring URLs

5. Images

Images not only add life to a website, they also make it convert better. People no longer want to browse a website – they want to experience it. Using the right images can boost your site’s conversions and get you to connect better with your target audience.

- Kissmetrics 

Use ALT tag and description to describe the image, this helps search engine to understand the image. By using Alt tags, crawlers index the information provided by the images.

6. Page Speed

Page speed is a measurement of how fast the content on your page loads.

Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).

No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better.

- Moz

7. Internal Linking 

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website.

- Moz

Try to use some meaningful set of phrases based on targeted keywords instead of using generic words “Click Here.” For instance, “How to Use Internal Linking to Improve Your Website's SEO” is more effective than “Click Here to Learn More”.

8. Robots.txt

The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

- Moz

9. Google Authorship

This is at its early stage but using this, your ranking may change. So you have to create a Google+ account & publish relevant content on the web with your profile. Your ranking depending on how many followers you have.

10. Social

In modern SEO, social media plays a key role to get traffic, good ranking and customers. SEO also depends on social activities. So Be Smart, Be Social! Create profiles and business pages or channels on different social media platforms – Facebook, Google+, Twitter, LinkedIn, Instagram and YouTube.

If I've missed any important on-page factor that you love or you have any queries, please let me know what they are by leaving a comment below.